Areas We Serve

Holiday Coach Company is west Michigan's most comprehensive charter bus and group transportation provider — headquartered in Coopersville, MI, at the geographic center of our core service territory. Our Coopersville location puts us within 20–30 minutes of Grand Rapids, Holland, and Muskegon, giving us an operational advantage that no other charter bus company in the region can match. When you book Holiday Coach, a Holiday Coach vehicle driven by a Holiday Coach employee shows up — not a brokered subcontractor from three states away.

Kent County is our largest neighboring county and a cornerstone of our service network. Grand Rapids — Michigan's second-largest city — anchors the county with world-class venues including Van Andel Arena, DeVos Place convention center, and Frederik Meijer Gardens. The surrounding Kent County communities of Wyoming, Kentwood, Walker, Grandville, and East Grand Rapids add substantial suburban demand for corporate shuttles, wedding transportation, school field trips, and community group travel. Further north and east, Rockford, Lowell, Cedar Springs, Ada, Caledonia, and Sparta represent one of the most active school and community transportation markets in west Michigan.

Ottawa County is Holiday Coach's home county. Our Coopersville headquarters sits at the geographic center of the county, giving us unmatched access to communities stretching from Holland on the Lake Michigan shoreline north through Grand Haven, Spring Lake, and Ferrysburg to the Tri-Cities area — and east through Hudsonville, Zeeland, Allendale, and Jenison. Ottawa County is one of the most economically diverse counties in Michigan, combining Tulip Time tourism in Holland, university transportation at Grand Valley State University in Allendale, and significant corporate demand from the Holland-area manufacturing corridor. The county's growing residential population in Georgetown Township (Jenison) alone rivals many Michigan cities in group transportation volume.

Muskegon County anchors the central Lake Michigan shoreline with the Muskegon metro — including Muskegon, Norton Shores, Muskegon Heights, and Roosevelt Park — and extends north to the White Lake Twin Cities of Whitehall and Montague. The county's summer event calendar, led by Heritage Landing concerts and Muskegon State Park beach season, generates significant group transportation demand from across west Michigan. Fruitport and Ravenna round out the county's east Muskegon communities with active school and community group transportation markets.

Allegan County is one of Michigan's most scenically diverse counties — from the Lake Michigan arts colony of Saugatuck-Douglas to the Kalamazoo River farming corridor of Allegan, Otsego, and Plainwell. Fenn Valley Vineyards in Fennville and the broader Lake Michigan Shore Wine Country corridor generate wine tour group transportation demand throughout the spring-to-fall season. Hamilton, Hopkins, and Wayland round out the county with active school and community group markets, and the Gun Lake area on the northern border is one of the most active casino day trip departure zones in the region.

Kalamazoo County is southwest Michigan's largest urban market, anchored by Kalamazoo and its rapidly growing suburban neighbor Portage. The county's major employers — including Pfizer, Stryker, and Zoetis in the pharmaceutical and life sciences corridor — generate significant corporate group transportation demand. Kalamazoo/Battle Creek International Airport (AZO) is the county's primary air gateway, and Holiday Coach provides professional airport transfer service for groups of any size. The eastern communities of Galesburg, Augusta, and Richland (Gull Lake) connect the Kalamazoo metro to the broader I-94 corridor, while Mattawan and Vicksburg serve the wine country and south county markets.

Van Buren County is southwest Michigan's wine and beach county — home to Paw Paw's nationally acclaimed Lake Michigan Shore Wine Country, anchored by Warner Vineyards and St. Julian Winery, and the beloved beach town of South Haven. Wine tour group charters from Grand Rapids, Kalamazoo, Chicago, and across the Midwest to the Paw Paw winery corridor are among Holiday Coach's most popular leisure bookings. South Haven's beaches, lighthouse, and charming downtown attract thousands of summer visitors, and beach day trip group charters are a Holiday Coach staple from June through September. Hartford, Bangor, Decatur, and Lawrence serve the county's agricultural interior and fruit-growing communities with school and community group transportation year-round.

Barry County connects the Gun Lake recreation area to the greater Grand Rapids and Kalamazoo markets. Hastings is the county seat and commercial anchor, with Middleville emerging as one of southwest Michigan's fastest-growing communities along US-131. Delton's proximity to Gun Lake Casino makes it one of Holiday Coach's most active casino day trip departure markets in the region. Smaller communities including Nashville, Woodland, Clarksville, Vermontville, and Potterville complete the county's rural transportation network, with Potterville's position just 15 minutes from Lansing giving it convenient access to mid-Michigan destinations.

Ionia County follows the Grand River Valley east from Kent County through Ionia, Portland, Belding, and the farming communities of Saranac, Muir, Lyons, and Lake Odessa. The county's position between Grand Rapids and Lansing on the I-96 corridor makes it a natural transit point for mid-Michigan group travel. Ionia's historic fairgrounds host one of Michigan's largest fairs each year, and Portland's location at the Grand River and Looking Glass River confluence makes it a scenic gateway to the upper Grand River Valley.

Newaygo County is west Michigan's outdoor recreation county — defined by the Muskegon River, Hardy Dam, Newaygo State Park, and the vast Manistee National Forest. Fremont, the county's largest city, is globally recognized as the home of Gerber Products and generates consistent corporate travel demand. White Cloud serves as the county seat, Newaygo as the river recreation gateway, and Grant, Hesperia, and Holton as the county's south and west communities. Holiday Coach serves the full Newaygo County corridor with school transportation, community group charters, and outdoor recreation day trips north to Sleeping Bear Dunes and Traverse City.

Montcalm County straddles the US-131 and M-46 corridors in central-west Michigan, with Greenville serving as the county's largest city and commercial hub. Stanton is the county seat, while Howard City, Carson City, Lakeview, Edmore, Sheridan, and Vestaburg represent the county's diverse community network from the Kent County border east to the Gratiot County line. Montcalm Community College in Sidney generates academic group travel demand, and the county's active school districts — including Tri County, Carson City-Crystal, Montabella, and Lakeview — are consistent Holiday Coach clients for field trip and athletic transportation.

Oceana County is Michigan's northwest shoreline gem — a county defined by stunning Lake Michigan beaches, the famous Silver Lake Sand Dunes, Pentwater's charming resort village, and Rothbury's Electric Forest festival grounds at Double JJ Resort. Hart serves as the county seat, Shelby as the commercial hub, and Pentwater as the summer tourism crown jewel. Holiday Coach provides leisure group charters, festival transportation, wedding transportation at lakefront venues, and school and community group transportation throughout Oceana County. The county's asparagus and cherry farming economy, combined with growing resort tourism, makes it one of west Michigan's most distinctive and active group transportation markets.